The Argonaut Building
I served as lead Art Director and designer on the team that created a multi-faceted campaign to brand and launch the newly available retail and commercial space of the century-old landmark Argonaut Building in midtown Manhattan. We won the pitch with these pieces, and the final designs changed very little.
Co-concept, art direction, design, & production
The logo graphic was based on an original architectural detail from the building’s façade (seen in the iads, below).
(Below) Broker and Retail Space ads – series of 3 each produced
Oversized 16-page brochure in custom envelope (metallic foil stamping on cover)
(Below) Leasing website
(Below) Direct Mail to brokers – series of 3 mailers produced
(Below) Broker marketing event invitation & promotional keychain
